There is that which is seen and that which is understood. That which is understood of what is seen mayhaps not have ever been part of the mayking of that which is seen in the first place.Or not..
Take these unfortunate visual expressions of company brands which may well have unintended understandings of that company embedded in a customer's mind - whether that understanding is the product of the customer's projection, or the mischief of some graphic designer.
It took me a very long time to figure out what was going on in this example:
I'm a little slow sometimes.Then you have those understandings, separate from the things that are seen until the right creative visionary can effectively marry the two:
Viktor Hertz has modified logos of some of your favorite brands in such a way as to demonstrate the subtext that may represent a tangential product line of those brands.